Emerging Markets- Highlight
13 Feb 2019
Providing practical guidance for SMEs in the toys and games industry, this report explores the potential of the ASEAN markets, focuses on Thailand, Malaysia, Indonesia and Singapore (a key regional hub). It evaluates the retail and distribution channels, while providing a guide to the market entry and marketing strategies. It also charts the e-commerce development and highlight other issues that overseas companies need to be aware of.
With the Ukraine-related US / EU anti-Russian sanctions now poised to enter their fifth year, Moscow's resurgently vibrant retail scene suggests that their impact may be lessening with new players arriving to fill the sales' vacuum.
With the country's consumers seemingly ever-more keen to buy domestically produced items, China-based businesses are increasingly looking to trade in raw materials with their Turkish counterparts rather than wholly finished products.