Emerging Markets- Highlight
7 Dec 2017
The rise of middle income consumers in ASEAN countries keeps fueling growth of spending on many lifestyle products and services, including travel and leisure, healthcare and fashion. In the survey conducted by HKTDC Research of the middle class consumers in ASEAN countries, an attempt to reveal their shopping patterns, preferences and channels, Hong Kong is also seen as a good short-break gateway for shopping and a regional lifestyle trendsetter.
Viewed as the last frontier by many in the commercial sector, Myanmar's government-backed healthcare boom is the latest element of the country's economy to see countless international manufacturers and suppliers Yangon-bound.