Emerging Markets- Highlight
18 Jan 2019
The Tijuana-San Diego region is a successful cross-border metropolis bisected by the busiest land border crossing in the Western Hemisphere. As such, it can act as a useful reference point for the Guangdong-Hong Kong-Macao Bay Area. The region is an integral part of the North American supply chain, which – given the lingering Sino-US trade spat and the recent US-Mexico-Canada Agreement – is making the region more attractive to international manufacturers and investors.
With the flourishing manufacturing sector and integration with the global supply chain, Vietnam’s demand for professional services has been on the rise. An HKTDC survey has revealed that Hong Kong is perceived positively by Vietnamese companies as a preferred destination for seeking business partners and professional services.
Providing practical guidance for SMEs in the baby and maternity product industry, this report explores the potential of the ASEAN markets, focuses on Thailand, Malaysia, Indonesia and Singapore (a key regional hub). It evaluates the retail and distribution channels, while providing a guide to the market entry and marketing strategies. It also charts the e-commerce development and highlight other issues that overseas companies need to be aware of.