Emerging Markets- Highlight
The Philippines’ large young population is driving demand for electronic accessories. Hong Kong exporters looking to develop the Philippines market may do well by focusing on a niche market sector and adopting a low to mid-end pricing strategy. While selling via brick-and-mortar stores remains important, using online sales channels is essential when targeting millennial consumers.
With rising incomes and more sophisticated demands, Philippine parents are increasingly looking for high quality baby and maternity products. Hong Kong exporters may consider partnering with the modern grocery retailers and specialist stores, which are the major distribution channels for this category. Meanwhile, selling through online platforms is an ideal way to test the market.