Emerging Markets - Highlight
24 Feb 2017
Exhibitors at Expo Salpro, Mexico's premier jewellery and gifts event, expressed mixed emotions, with some believing that new opportunities were opening up, while others maintaining that regional concerns would possibly stall the local economy.
Online shopping is gaining popularity in Malaysia. Malaysian consumers are receptive to new brands and new product; therefore, they are the potential customers for Hong Kong companies. Online marketing is also gaining traction with Malaysian consumers. When shopping in physical stores, Malaysian consumers like to read comments from other users about goods they are interested in buying, typically via online platforms and social media.
It is estimated that the global Muslim population is about two billion. While the growth of the halal food market will primarily be driven by the increasing demand from Muslim, there is also a rising demand from non-Muslim consumers. Hong Kong as an international food trading hub, companies based there will be ideally placed to capitalise on the niche business opportunities accorded by the halal food industry.