Emerging Markets - Highlight
29 Nov 2016
Iran boasts a diversified industrial base as well as a young and well-educated work force. After the lifting of UN sanctions, its manufacturing sector shows good prospects of becoming a production hub for foreign consumer goods manufacturers wishing to stay closer to customers in the Middle East and Central Asian countries, whilst cutting logistics costs.
While Facebook has maintained its commanding position as the key social media channel for B2C marketing in Southeast Asia, LinkedIn is rapidly gaining ground among those companies looking to target highly specific niches in the B2B sector.